Content Strategy
It is my goal to meet the parameters to graduate with a Master’s Degree in Digital Communication. I want to educate African American youth about cultural histories within the diaspora in the United States and internationally. I want to provide information on ancient religious traditions and concepts of antiquity: Christianity, Ifa, and the Orisisas. I want to educate WOC about the services available for rape, domestic violence, and shelters. I want my digital portfolio to help change the narratives and stereotypes around people of color, women, and religious thought.
Audience and persona for Digital portfolio
My digital portfolio will target the primary audience of higher education professionals and students to fulfill the requirements of the digital masters program. The secondary audience is middle class educated African American women, racist white women and people searching for alternate religious beliefs. An African American woman is looking for information on traditional beliefs of her ancestors. She will access the information about the Orisas and the religion of the slave. A student needs additional information on African dynasties before colonization for a paper. She will access the information on the ancient empires of Mali and the King Mansa Musa.
Personal Branding Statement
My digital portfolio helps me to connect with African Americans and provide historical academic evidence different from the current narratives assigned to black bodies. I want my audience to see me as a source of accurate information, authentically vested in cultural advancements, and a safe place to be themselves. It is my goal to create additional educators willing to be their authentic selves on digital platforms to add to the diversity of the internet.
Content Outline
The contents of my aspirational digital portfolio will embody my journey as a black woman in a racist environment. The material will center around my undergrad and graduate education, work/personal experiences, and spiritual enlightenment. I want viewers to encounter diverse narratives, histories, and find their authentic selves through education and spiritual enlightenment. I hope to become a trusted leader that incites truth, positive interactions, and real change in the United States and globally.
